The Good Kind of Attention
About
We build national earned-media programs that get the right people talking about the right organizations. Our roots are in healthcare — deep ones — but great PR has always been about relationships, and the relationships we've built with the country's top reporters, producers, and editors travel across every beat. Healthcare systems, tech companies, schools, hotels, retailers, and nonprofits: if your story deserves to be heard, we know exactly who needs to hear it.
Elevating Expertise
We turn expertise into visibility, and visibility into opportunity.
The organizations we work with are already doing important work. Whether you're a hospital launching a clinical breakthrough, a school making a difference in your community, a hotel with a story worth telling, or a nonprofit fighting for something that matters — what's usually missing is the airtime. We come in alongside your people, learn what makes the work matter, and turn it into coverage that builds real credibility and drives real results.
Earned
Media
Real placements with the reporters and outlets your audience already trusts and AI models rely on.
Expert
Placements
Your leaders quoted, bylined, and on air, sounding exactly like the experts they are.
National Media
Programs
A steady drumbeat of coverage built to last, driving visibility, reputation, and ultimately business and opportunities.
Industries We Serve
PR is about relationships — with reporters, editors, producers, and the audiences they serve.
The relationships we have built over decades of consistent, credible work open doors in every industry. We have deep expertise in healthcare, and we bring that same rigor, strategic thinking, and media fluency to every client we take on.
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Children's hospitals, academic medical centers, health systems, and healthcare technology companies. We understand patient privacy, clinical sensitivities, crisis protocols, and the trade publications that hospital leaders actually read. This is our home.
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From robotics and AI to enterprise software and emerging tech, we know how to translate complex innovation into stories that earn national coverage and build lasting credibility with the press.
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Independent schools, universities, and education-focused nonprofits. We help academic institutions tell the stories that attract students, faculty, donors, and the communities they serve.
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Hotels, restaurants, and consumer brands with a story worth telling. We bring the same discipline and media relationships we use for national healthcare campaigns to lifestyle and consumer press.
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Mission-driven organizations deserve the same level of strategic communications as the largest health systems. We help nonprofits earn coverage that builds awareness, drives donations, and deepens community trust.
Make AI Work for You
When people use AI to find healthcare providers, schools, hotels, companies, and experts, a big slice of what comes back is built from PR.
84% of AI citations come from earned media (Muck Rack, 2026)
Press release citations are up 5x — AI treats clear, structured releases as credible sources
Recency wins — half of all AI citations come from content published in the past 11 months
Steady coverage, current bios, and Q&A content keep you in the answers patients see
Why Choose Us
Extensive Experience
More than 30 years of combined communications experience, with deep roots in healthcare across pediatric and adult systems. We also bring proven expertise in technology, education, hospitality, retail, and nonprofit communications. We understand organizational sensitivities, crisis protocols, and the nuances that make each industry different. There's not much we haven't seen.
Easy to Work With
We work as a true extension of your comms team — same tools, same rhythm, same standards. We'll move mountains to meet and exceed your expectations.
Value Add
We don't stop at media placements. We think strategically on your behalf — flagging PR, marketing, and development opportunities that surface through our national media program.
More Than Just a Job
We're parents, colleagues, and comms pros who are genuinely invested in the organizations we work with — whether they're saving lives, educating children, building communities, or doing something the world hasn't seen before. That shows up in the work.
